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Email and Marketing Automation Manager for GN Hearing

  • GN
  • 2750 Ballerup, Danmark
  • 02/08/2022


Do you want to be part of digital transformation within a global company? Would you like to develop and manage an efficient marketing automation ‘machine’ generating quality leads within both B2B and B2C audiences? Do you want to be part of generating, connecting and utilizing company wide data, for segmentation and conversion rate optimization?


If so, we would like to welcome you to GN Hearing

Every day, we work with a mission – transforming lives through the power of sound. We care about people that are impacted by hearing loss and create medical grade hearing aids and hearing solutions that aim to enhance their lives.


Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions.


In the Digital Marketing team based out of Ballerup, you will gain 9 dedicated colleagues, all marketing specialists in their own area. We are a fairly young team with a great team spirit, always working for a common goal with the aim to plan and support product launches from a digital marketing view. Key areas in our work are engagement, lead generation, data tracking and data consolidation both B2B and B2C.


Drive business impact through personalized customer experiences

As our new Email and Marketing Automation Manager, you will be responsible for setting up and driving an efficient marketing automation ‘machine’ and connect related processes across platforms, data structures, interfaces and integrations.


You will own and further develop our email and web-form tactics and automation setup while also expanding out into other marketing automation areas in broad collaboration with the team. Together, you will shape and design the best possible user experience and lead the conversion going forward. As a passionate subject matter expert, you will be instrumental in taking GN Hearing to the next level of data-driven and revenue-generating marketing.


Your key responsibilities will include, but is not limited to:

  • Own the global Email and marketing automation strategy in close collaboration with the Digital Marketing and Performance Team, the E-com and Digital Customer Solutions team and selected markets
  • Contribute to driving digital transformation across the team and company and make the case for the power of email marketing and marketing automation in general as a contributor to business growth
  • Commercially own marketing automation platform(s) (Salesforce Pardot), while also consider adding other fit-for-purpose platforms to our tech stack, in close collaboration with the Salesforce Product Owner
  • Design lead generation framework focused on automated nurture tactics while also conducting nurture experiments to learn and adapt
  • Design and implement lead generating web-forms across websites and landing pages and optimize performance of these
  • Design, implement and activate email templates, campaigns and lead nurture flows across selected markets
  • Ensure compliant permission management across web-forms in collaboration with our DPO office
  • Design and implement lead scoring
  • Analyze and develop micro-segments and design automated treatments in collaboration with our CDP manager
  • Contribute to design and implementation of lead management processes in our CRM platform in collaboration with the Salesforce Product Owner and local sales teams across markets
  • Support and train markets in designing emails and conducting segmented dispatches through our marketing automation platform(s)
  • Delivering data-driven insights and decisions that improve marketing efficiency (in collaboration with the Global Analytics team)


“This is an amazing opportunity to truly work with digital transformation and a data-driven reality from A to Z – from strategy and technology to IT development, deployment and data analysis,” says Senior Director and Head of Global Digital Marketing & Performance, Rune Kiowsky.

A proactive CRM- and marketing automation specialist with an analytical mindset

As a person, you are a team player who thrives working cross-functionally, and you come with a can-do attitude. You have a solution-focused mindset so that you look ahead and proactively approach issues with suggestions for handling them.


With a good amount of patience and resilience, you have no issue handling unforeseen obstacles in your way. Lastly, you are motivated by creating personalized experiences through automated content distribution in a digital marketing set-up.


We also imagine that you:

·        Come with a bachelor’s degree or higher, preferably within digital communication, data, marketing or business

·        Have solid experience working as a marketing automation specialist, planning and executing personalized online experiences for different audiences throughout the funnel

·        Have experience with integration between CRM, CMS and marketing automation platforms as well as how to build and use a marketing automation platform to drive execution of the marketing strategy

·        Are driven by metrics and possess an analytical mindset

·        Can travel up to 20 days per year


Would you like to know more?

Applications are assessed on a continuous basis, which is why we encourage you to send your application as soon as possible and before the end of August. 


If you want to know more about the position, you are welcome to connect with Senior Director and Head of Global Digital Marketing & Performance Rune Kiowsky on LinkedIn.