BACKGROUND OF THE APPOINTMENT
The appointment of Marketing Manager, Retail & Online will focus on driving sell-out of Jabra (and BlueParrott) product lines through key retail channels – both online and offline and elevating Jabra market share in Australia and New Zealand Market (ANZ). The role will require close working alignment with the regional & local-market retail & online sales leadership.
GN Audio (Jabra/BlueParrott) is looking to strengthen its Retail & Online Marketing (i.e., Consumer Marketing) team in the region; introducing increased online/digital and channel/trade marketing capability to accelerate retail partner marketing engagement and deliver best-in-class launch and in-life marketing programs for its family of wireless (and true wireless) headphones/earbuds. Consequently, GN Audio (Jabra/BlueParrott) is looking for a consumer marketer with proven track-record within CE across the region.
ORGANIZATIONAL PLACEMENT / REFERENCE CRITERIA
As Marketing Manager, Retail & Online (ANZ) you will join GN Audio’s Global Marketing team, which consists of 130+ employees across the globe. You will work flexibly from the GN Audio (Jabra/BlueParrott) office in Australia and will report to the Marketing Director, APAC Head of Retail & Online Marketing. You will also be required to work closely with the Head of Sales, Retail & Online (Australia & New Zealand), and the wider Retail & Online APAC sales team.
The position offers a flexible working location and will require regional travel to customer across the region on a regular basis (in normal circumstances), as well occasional global travel to attend (for example) global kick-off events or major tradeshows.
The overall purpose of the ANZ retail & online marketing team is to build and execute retail marketing programs and to drive sell-out of GN Audio’s Jabra & BlueParrott product portfolios through priority retail channels (both in-store and online) in close collaboration with the regional sales team.
In this role, you will be responsible for the planning, execution, and measurement of retail & online marketing activities with priority retail partners (e.g., JB Hi-Fi, Officeworks, Harvey Norman, Amazon). You will work collaboratively with sales colleagues, distribution partners and key retail contacts to develop channel marketing plans/campaigns that span both the online and offline world, and which deliver against clear sell-out goals. You will also be responsible for consumer PR and digital marketing planning locally.
As a key member of the Regional Retail & Online Sales/Marketing team you will work to drive instore and online visibility (including retailer search optimization), store staff and third-party (reviewer) recommendation & the promotion of the Jabra line-up of Bluetooth™ wireless headphones & truly wireless earbuds with identified priority retailers.
SPECIFIC WORK TASKS AND RESPONSIBILITIES
GREATEST CHALLENGES / ATTRACTIONS OF THE JOB
The role offers an exciting and challenging opportunity to become part of the ANZ sales/marketing team which is on a tremendous growth trajectory. The role requires a highly motivated and determined team-player, who is ready to make a real impact across this region.
You will get the chance to work with an experienced R&O sales leader, and to be part of a high-performance sales/marketing team. The role will require you to share best-practice with other APAC retail & online team members, and to collaborate closely with marketing colleagues at HQ level, in Copenhagen. It will also give you the opportunity to be customer-facing on a regular basis.
To succeed it is vital that you are motivated by working in a fast-paced environment, where you have daily interactions with retailers, distributors, and your sales/marketing colleagues. Excellent customer engagement and negotiation skills will be crucial as you cooperate and coordinate with key retailers. Furthermore, you have a proven track record of improving sell-out to key retailers and reaching defined KPI’s within the ANZ region.